Over the past few years, women’s fitness has made a dramatic shift, no longer are we starving ourselves doing countless hours of cardio and trying to attain unattainable standards of beauty. Women have begun to see the beauty in strength and inner fortitude.
Creatrixx is a women’s only fitness studio, made by women for women, for a stronger sense of community & support in an era of body confidence and strong women. Creatrixx focuses on mind and body connection not body image.
Space Mood Board
aesthetic Mood Board
typography Mood Board
typography exploration
colour exploration
brand identity    
in context
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