Light reading
for the modern witch.

Hex is the product of unearthed passion and a mischievous step towards the once scorned. This magazine takes back what was lost and honours the newfound traditions of the Modern Witch. △

  • ART DIRECTION
    COPYWRITING
    EDITORIAL LAYOUT

  • AD: COLE OTTMAN
    MODEL & PHOTOGRAPHER: EMMA KENDALL

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Ritualizing your moontime.

Part of taking back what was lost is honouring the feminine cycle and creating rituals around a sacred flow.

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Conjuring the hype.

To create buzz for the quarterly release of Hex, we designed a zine as a sneak peek into the next issue. The zine has additional rituals coinciding with the coming equinox as well as bonus content hinting at the theme of the issue.

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Gazing into the future.

In sync with mama nature, Hex magazine releases a quarterly issue on every equinox and solstice. Here’s a look into the spellbinding issues released as descendants to the maiden publication.

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