Designing The Discovery Kit.

Province Apothecary is a plant-powered skincare line that needed a hand boxing up some of their bestsellers for the holiday season. We created The Discovery Kit, a stunning set that could stand on shelves year-round.

  • Province Apothecary

  • PACKAGE DESIGN
    ART DIRECTION
    BRAND COLLATERAL

  • AGENCY: VENTUREPARK
    CD: DAN STRASSER
    CW: DIANA PRYMACK

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To elevate the unboxing experience, we developed creative for VIP boxes. Each came wrapped in branded tissue paper featuring delicate illustrations of the products’ natural ingredients. To illuminate the importance of self-care, we added customizable mirror decals reminding customers to show themselves some love—whatever that meant for them. For a final touch of natural beauty, we gifted plantable seed cards, product tutorials, and campaign hashtags.

Enhancing the experience.

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Freshening up the brand with new assets.

We extended the look and feel of The Discovery Kit into in-store education cards. Each highlights the beneficial ingredients in their best-selling products.

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